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Business Building

Business Building
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Why Coaches and Consultants Shouldn’t Include Prices on Their Websites (And The Three Things They Should Do Instead)

Should we put prices for our high-value services on our website? Or should we only reveal them when we make an offer? At night, the Siberian Wood Frog freezes solid but
by Rodney Daut
Business Building
Uncategorized
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How To Make A Great Living As A Coach (Without A Ton Of Clients)

Why are many oranges dyed the color orange? Most people are unaware that ripe oranges are actually green. It’s only when the chlorophyll in their skin dies off that they turn
by Rodney Daut
Business Building
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$2000 Courses: Why We Often Fail To Learn From Them (And How To Overcome This Problem)

How did a celebration lead to near-disaster on the Golden Gate Bridge? In 1987 there was a celebration to honor the 50th anniversary of the Golden Gate Bridge. Thousands came from
by Rodney Daut
Business Building
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How To Profitably Pursue Your Passions With The Need-connection Approach

How did one man accidentally kill the oldest tree in history? In 1964, Donal Rusk Currey got his tree corer stuck in a Great Basin Bristlecone Pine. A park ranger helped
by Rodney Daut
Business Building
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Necessity-based Marketing For Services: And Why It Beats All Other Kinds

Necessity-based Marketing For Services: And Why It Beats All Other Kinds How to keep your service from being another nice-to-have What do the following have in common? A toothache A car that won’t start Poo
by Rodney Daut
Business Building
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How I Increased Course Sales By 667% Without Growing The Audience Or Spending Money On Ads

We’re all in a rush to sell more of our wares to our audiences, but what if a slow method can more quickly grow the bottom line? I’ll show you
by Rodney Daut
Business Building
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Why Focused Marketing Messages Stand Out (Even In A Noisy Market)

  Which of the following statements gets more attention? Someone went over Niagara Falls in a barrel. Justin Bieber went over Niagara Falls in a barrel. The second one right? This is the power of
by Rodney Daut
Business Building
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How to find your coaching niche (without beating your head against the wall)

Imagine a detective trying to solve a murder. He goes to the crime scene and walks around aimlessly. He asks questions of suspects like "What did you have for dinner?"
by Rodney Daut
Business Building
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How to deal with the “naming your business problem” without tearing your hair out

McDonald's Coca-Cola Sprite Pepsi Tylenol Amazon What do these names have in common? Sure, they're recognizable around the world. And they're all parts of multi-billion dollar companies. And there's one other thing. They’re also words that tell
by Rodney Daut
Business Building
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How to sell your free offer and why you need to do this

On Saturday, April 13th, 2019 aviation history was made. It wasn’t a faster plane. It wasn’t a higher flying aircraft. It wasn’t even a new space vehicle. It was simply
by Rodney Daut
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